If You Purchased Dannon's Activia or DanActive Branded Products, You May be Entitled to Cash from a Class Action Settlement

/PRNewswire/ -- The following statement is being issued by Blood, Hurst & O'Reardon, LLP regarding Gemelas v. The Dannon Company.

For more information call 1.888.418.6122. Do NOT call Dannon.

A proposed settlement has been reached in a class action lawsuit about Dannon's advertising for Activia® and DanActive® branded products ("Products") and their benefits from "probiotic" bacteria. The lawsuit claims the advertising was not true. Dannon stands by its advertising and denies it did anything wrong. However, Dannon has settled to avoid the cost and distraction of litigation. If you're a Class Member, you could receive up to $100. A federal Court authorized this notice. Before any money is paid, the Court will have a hearing to decide whether to approve the settlement.

You're a Class Member if you purchased, not for resale purposes, the Products in the United States at anytime up until April 23, 2010.

A $35,000,000 fund, and possibly more, will be created to reimburse Class Members for the Products they purchased, and to pay related expenses. Details about how much you may receive are available at www.DannonSettlement.com.

To ask for cash and remain in the Class, you must mail or submit a completed claim form online by October 1, 2010. If you do not wish to participate in the settlement, you may exclude yourself from the Class by May 24, 2010. Or you may stay in the Class and object to the settlement by May 24, 2010. Visit the website for important information about these options.

The Court will hold a hearing on June 23, 2010 to consider the settlement and Class Counsel's request for $10,000,000 in attorneys' fees, plus expenses. You don't have to attend the hearing. For more information, visit www.DannonSettlement.com.

CLAIM FORMS MUST BE POSTMARKED OR SUBMITTED ONLINE BY OCTOBER 1, 2010 - VISIT WWW.DANNONSETTLEMENT.COM For a full list of the Products, see www.DannonSettlement.com

-----
www.fayettefrontpage.com
Fayette Front Page
www.georgiafrontpage.com
Georgia Front Page
Follow us on Twitter: @GAFrontPage

You can run, but you can't hide...

Seems we can't get away from cell phones, iPods, Blackberries (should it be Blackberrys? I know there's at least one grammar teacher in my readership ;-), and the like. Go to a restaurant and TVs are hung on the walls. Stand in line at Wal-Mart and many other stores and you can watch Jay Leno... and a whole bunch of advertising. Cars now have DVD players as part of the package and if your vehicle is too old to have that luxury you can pick up a portable that plugs into what used to be a cigarette lighter and is now a plug for laptops and other electronics.

We are connected. We are bombarded.

Personally, doesn't bother me a bit except the televisions. I choose restaurants where I can talk to whoever I'm with. I want to get away from the mind-numbing blare of the TV. I'd rather make friends with someone new in line at the store than have advertising pumped into my brain.

Microsoft's latest venture is rather interesting. They're collaborating to make a digital grocery cart console. You'll be able to find out where products are in the store, scan and pay for items and... listen to advertising. We're moving one more step away from interaction with people. Many stores now have the self service lines where you do it all yourself. This I gather is the next step, complete with advertising to pay for it.

Video ads are planned for grocery carts
SEATTLE - Microsoft Corp. is bringing digital advertising to the grocery cart. The software maker spent four years working with Plano, Texas-based MediaCart Holdings Inc. on a grocery cart-mounted console that helps shoppers find products in the store, then scan and pay for their items without waiting in the checkout line.
http://news.yahoo.com/s/ap/20080114/ap_on_hi_te/microsoft_shopping_carts