Sunday, June 07, 2009

Newspaper Print Ads Like Falling Off the Cliff

TT Note: All you have to do to verify this story is to look at the newspapers that get delivered to your home. They keep shrinking due to lack of advertisers. The recent economic woes have really hit this industry hard. Is the lack of unbiased reporting also contributing to the newspapers' demise?

From Terrible To Terrifying: Newspaper Ad Sales Plummet $2.6 Billion In Q1 2009

by Robin Wauters

Nothing like a telling graphic to illustrate what most have been expecting, albeit probably not in this order of magnitude. Veteran media exec Alan Mutter discovered some horrid statisticsabout the state of ad sales for American newspapers on trade organization NAA’s website, and published his view on the Q1 2009 numbers on his blog. They don’t look pretty.

The stats show that total newspaper ad sales dropped by an unprecedented 28.28% in the first quarter of 2009, a deep plunge.....

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